000			03402cam a2200493Ma 4500
001			ocn974259027
003			OCoLC
005			20240829102750.0
006			m d
007			cr cn|||||||||
008			160131s2016 xxu eo 000 0 eng d
040			_aLTP _beng _epn _cLTP _dOCLCO _dOCLCF _dOCLCQ _dYDX _dN$T
019			_a1018459638
020			_a9781630476991 _q(electronic bk.)
020			_a1630476994 _q(electronic bk.)
028	4	2	_aMWT11537730
035			_a1679141 _b(N$T)
035			_a(OCoLC)974259027 _z(OCoLC)1018459638
037			_a11537730 _bMidwest Tape, LLC _nhttp://www.midwesttapes.com
050		4	_aHF5438.8.P75 _bH46 2016
082	0	4	_a658.85 _223
049			_aMAIN
100	1		_aHennerberg, Gary. _9850146
245	1	0	_aCrack the customer mind code : _bSeven Pathways from Head to Heart to Yes! / _cGary Hennerberg.
260			_a[United States] : _bMorgan James Publishing : _bMade available through hoopla, _c2016.
300			_a1 online resource
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
520			_aCrack the Customer Mind Code is destined to upend how you approach marketing, advertising, and selling. Even as customer attitudes have shifted during this new century due to technology, the economy, and emotionally draining negative news, the way in which the human mind processes information remains constant. Marketing and sales messages often fall short because they are not aligned with how the mind naturally processes information and makes decisions. In Crack the Customer Mind Code, veteran marketer Gary Hennerberg reveals seven pathways through the mind and lays out how to align marketing messaging with the various ways people think. Discover how you can: 1. Identify and create the personas of your core customer segments. The twelve most observed personas are detailed for immediate adaptation. 2. Stimulate emotion through fear, uncertainty, and doubt. 3. Calm the mind with your solution to enable clearer thinking. 4. Properly position, or reposition, your product or organization to initiate new short-term memory. 5. Use storytelling to deepen the new memory and convert it to long-term memory. 6. Logically interpret your sales presentation offer and create a compelling conclusion. 7. Persuade and lead your prospects to a sense of self-permission to buy. Overlaying these proven concepts onto each of the twelve defined personas, Hennerberg shows you how to powerfully transform marketing campaigns that move prospects to action. Once your message and personas are aligned, you now are equipped to solve the puzzle of getting your prospective customers to YES!
590			_aMaster record variable field(s) change: 050, 082, 650
650		4	_aInternet Marketing. _9170598
650		4	_aDirect. _9850148
650		4	_aMarketing.
650		7	_aElectronic books. _2fast _0(OCoLC)fst00906854 _94275
650		0	_aSales promotion _xPsychological aspects. _9850147
650		0	_aMarketing _xPsychological aspects. _9224808
650		0	_aAdvertising _xPsychological aspects. _9290703
655		4	_aElectronic books. _9396
856	4	0	_3EBSCOhost _uhttps://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=1679141
938			_aYBP Library Services _bYANK _n15082257
938			_aEBSCOhost _bEBSC _n1679141
994			_a92 _bN$T
999			_c665802 _d665802