000			02231cam a2200421Mi 4500
001			on1125114070
003			OCoLC
005			20240829103550.0
006			m d
007			cr |n|---|||||
008			191102s2019 xx o 000 0 eng d
040			_aEBLCP _beng _epn _cEBLCP _dOCLCQ _dN$T
020			_a1527541657
020			_a9781527541658 _q(electronic bk.)
035			_a2275592 _b(N$T)
035			_a(OCoLC)1125114070
050		4	_aHD62.37
082	0	4	_a658.8 _223
049			_aMAIN
100	1		_aKodama, Fumio. _9249086
245	1	0	_aDemand Articulation of Emerging Technologies : _bInvestigating the Longitudinal Dynamics of Innovation.
260			_aNewcastle-upon-Tyne : _bCambridge Scholars Publisher, _c2019.
300			_a1 online resource (179 pages)
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
588	0		_aPrint version record.
520			_aIn today's high-tech environment, we have to conceptualize a sophisticated translation skill that converts a vague set of wants into well-defined products. To do so, we must come to the concept of ""demand articulation."" Marketing scholars have summarized that this concept is an important competency of market-driving firms. Most firms are more comfortable in a world of pre-articulated demand, wherein customers know exactly what they want, but the firm's challenge is to unearth that information. In order to better understand this idea, the book is organized into five categories, providing vario.
590			_aAdded to collection customer.56279.3
650		0	_aTechnological innovations _xMarketing. _9287062
650		0	_aNew products _xMarketing. _9117216
655		4	_aElectronic books. _9396
776	0	8	_iPrint version: _aKodama, Fumio. _tDemand Articulation of Emerging Technologies : Investigating the Longitudinal Dynamics of Innovation. _dNewcastle-upon-Tyne : Cambridge Scholars Publisher, ©2019 _z9781527539402
856	4	0	_3EBSCOhost _uhttps://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=2275592
938			_aProQuest Ebook Central _bEBLB _nEBL5962806
938			_aEBSCOhost _bEBSC _n2275592
994			_a92 _bN$T
999			_c667237 _d667237