Resistance is useless: the art of business persuasion
Burch, Geoffrey
Resistance is useless: the art of business persuasion - Hoboken, N.J Capstone Pub 1994
Description based upon print version of record
Resistance is Useless; CONTENTS; Introduction; 1 The gentle art of persuasion; 2 Selling tanks to Genghis Khan; 3 Risky business?; 4 The gift of the earhole; 5 Mimicking sheepdogs; 6 Keeping promises, keeping customers; 7 Welcoming complaints; 8 The psychology of persuasion; 9 Negotiating: sympathize and trust no one; 10 Benefits, whose benefits?; 11 The big ones; 12 The end is nigh: close or launch-pad?; 12a And finally..
This book will show you how anyone can be persuaded to do anything.Geoff Burch has written a book that will change almost everything you ever believed about business and selling. Combining the quick wit of a stand up comedian with the serious thoughtfulness of a psychoanalyst, he explains the value and power of persuasion - a verbal martial art that, if used correctly will always give you the outcome you desire in your business dealings.Resistance is Useless will show you how to:* Change anyone's opinion on any subject.* Transform a lynch mob into your most devout supporters.* Avoid wasting th
9781119950035 9781119950042 9781841124698
Persuasion (Psychology) in organizations
HD30.3
650.1
Resistance is useless: the art of business persuasion - Hoboken, N.J Capstone Pub 1994
Description based upon print version of record
Resistance is Useless; CONTENTS; Introduction; 1 The gentle art of persuasion; 2 Selling tanks to Genghis Khan; 3 Risky business?; 4 The gift of the earhole; 5 Mimicking sheepdogs; 6 Keeping promises, keeping customers; 7 Welcoming complaints; 8 The psychology of persuasion; 9 Negotiating: sympathize and trust no one; 10 Benefits, whose benefits?; 11 The big ones; 12 The end is nigh: close or launch-pad?; 12a And finally..
This book will show you how anyone can be persuaded to do anything.Geoff Burch has written a book that will change almost everything you ever believed about business and selling. Combining the quick wit of a stand up comedian with the serious thoughtfulness of a psychoanalyst, he explains the value and power of persuasion - a verbal martial art that, if used correctly will always give you the outcome you desire in your business dealings.Resistance is Useless will show you how to:* Change anyone's opinion on any subject.* Transform a lynch mob into your most devout supporters.* Avoid wasting th
9781119950035 9781119950042 9781841124698
Persuasion (Psychology) in organizations
HD30.3
650.1