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Resistance is useless: the art of business persuasion

By: Material type: TextTextLanguage: English Publication details: Hoboken, N.J Capstone Pub 1994ISBN:
  • 9781119950035
  • 9781119950042
  • 9781841124698
Subject(s): Additional physical formats: No titleDDC classification:
  • 650.1
LOC classification:
  • HD30.3
Contents:
Resistance is Useless; CONTENTS; Introduction; 1 The gentle art of persuasion; 2 Selling tanks to Genghis Khan; 3 Risky business?; 4 The gift of the earhole; 5 Mimicking sheepdogs; 6 Keeping promises, keeping customers; 7 Welcoming complaints; 8 The psychology of persuasion; 9 Negotiating: sympathize and trust no one; 10 Benefits, whose benefits?; 11 The big ones; 12 The end is nigh: close or launch-pad?; 12a And finally..
Summary: This book will show you how anyone can be persuaded to do anything.Geoff Burch has written a book that will change almost everything you ever believed about business and selling. Combining the quick wit of a stand up comedian with the serious thoughtfulness of a psychoanalyst, he explains the value and power of persuasion - a verbal martial art that, if used correctly will always give you the outcome you desire in your business dealings.Resistance is Useless will show you how to:* Change anyone's opinion on any subject.* Transform a lynch mob into your most devout supporters.* Avoid wasting th
Holdings
Item type Current library Call number Status Date due Barcode Item holds
Book Book Library 65x-199x (Browse shelf(Opens below)) Available AT-ISTA#001078
Total holds: 0

Description based upon print version of record

Resistance is Useless; CONTENTS; Introduction; 1 The gentle art of persuasion; 2 Selling tanks to Genghis Khan; 3 Risky business?; 4 The gift of the earhole; 5 Mimicking sheepdogs; 6 Keeping promises, keeping customers; 7 Welcoming complaints; 8 The psychology of persuasion; 9 Negotiating: sympathize and trust no one; 10 Benefits, whose benefits?; 11 The big ones; 12 The end is nigh: close or launch-pad?; 12a And finally..

This book will show you how anyone can be persuaded to do anything.Geoff Burch has written a book that will change almost everything you ever believed about business and selling. Combining the quick wit of a stand up comedian with the serious thoughtfulness of a psychoanalyst, he explains the value and power of persuasion - a verbal martial art that, if used correctly will always give you the outcome you desire in your business dealings.Resistance is Useless will show you how to:* Change anyone's opinion on any subject.* Transform a lynch mob into your most devout supporters.* Avoid wasting th

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