The essential persona lifecycle your guide to building and using personas
Adlin, Tamara
The essential persona lifecycle your guide to building and using personas Tamara Adlin and John Pruitt - Amsterdam [u.a.] Elsevier/Morgan Kaufmann 2010 - IX, 224 pages, illustrations, graphic representation, 28 cm
9780123814180 (pbk. : £16.99) 0123814189 (pbk. : £16.99)
2011292293
015-48897 UK 015-48897 UK
Product management
New products
Research, Industrial
HF5415.15
658.503
The essential persona lifecycle your guide to building and using personas Tamara Adlin and John Pruitt - Amsterdam [u.a.] Elsevier/Morgan Kaufmann 2010 - IX, 224 pages, illustrations, graphic representation, 28 cm
9780123814180 (pbk. : £16.99) 0123814189 (pbk. : £16.99)
2011292293
015-48897 UK 015-48897 UK
Product management
New products
Research, Industrial
HF5415.15
658.503