MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01407nam a2200397 c 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
62020396X |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
DE-601 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20210830144052.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
100303s2010 ne 000 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2011292293 |
| 016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER |
|---|
| Record control number |
015-48897 |
| Source |
UK |
| 016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER |
|---|
| Record control number |
015-48897 |
| Source |
UK |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780123814180 (pbk. : £16.99) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0123814189 (pbk. : £16.99) |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)845715995 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)ocn520707104 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(DE-599)GBV62020396X |
| 040 ## - CATALOGING SOURCE |
|---|
| Language of cataloging |
ger |
| Transcribing agency |
GBVCP |
| 041 0# - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
eng |
| 044 ## - COUNTRY OF PUBLISHING/PRODUCING ENTITY CODE |
|---|
| MARC country code |
ne |
| -- |
xxu |
| -- |
gw |
| 050 #0 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.15 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.503 |
| 084 ## - OTHER CLASSIFICATION NUMBER |
|---|
| Classification number |
QP 624 |
| Number source |
rvk |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Adlin, Tamara |
| 9 (RLIN) |
2953 |
| 245 14 - TITLE STATEMENT |
|---|
| Title |
The essential persona lifecycle |
| Remainder of title |
your guide to building and using personas |
| Statement of responsibility, etc. |
Tamara Adlin and John Pruitt |
| 260 3# - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
Amsterdam [u.a.] |
| Name of publisher, distributor, etc. |
Elsevier/Morgan Kaufmann |
| Date of publication, distribution, etc. |
2010 |
| 264 31 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Amsterdam [u.a.] |
| Name of producer, publisher, distributor, manufacturer |
Elsevier/Morgan Kaufmann |
| Date of production, publication, distribution, manufacture, or copyright notice |
2010 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
IX, 224 pages, |
| Other physical details |
illustrations, graphic representation, |
| Dimensions |
28 cm |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Product management |
| 9 (RLIN) |
2954 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
New products |
| 9 (RLIN) |
2955 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Research, Industrial |
| 9 (RLIN) |
2956 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Pruitt, John |
| Relator term |
author |
| Relator code |
aut |
| 9 (RLIN) |
2963 |
| 856 42 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
<a href="http://external.dandelon.com/download/attachments/dandelon/ids/CH00147D65AA18D9ABD32C12577E3003DB2D5.pdf">http://external.dandelon.com/download/attachments/dandelon/ids/CH00147D65AA18D9ABD32C12577E3003DB2D5.pdf</a> |
| Contact for access assistance |
V:DE-601B:AGI |
| Electronic format type |
pdf/application |
| Materials specified |
table of contents |
| 900 ## - EQUIVALENCE OR CROSS-REFERENCE-PERSONAL NAME [LOCAL, CANADA] |
|---|
| Numeration |
SUB+Uni Hamburg <18> |
| Dates associated with a name |
!18/228! A ADL 45827 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |