Corporate social strategy : stakeholder engagement and competitive advantage /
Husted, Bryan, 1957-
Corporate social strategy : stakeholder engagement and competitive advantage / Bryan W. Husted, David Bruce Allen. - 1 online resource (xiii, 348 pages) : illustrations
Includes bibliographical references and index.
Introduction -- pt. I. Fundamentals. Is corporate social strategy ethical? ; Theory of the firm and corporate social strategy ; How do we build corporate social strategy? ; Elements of successful corporate social strategy -- pt. II. The process of developing corporate social strategy. Competitive environment ; From stakeholder management to social strategy ; Resources and capabilities ; Corporate identity -- pt. III. Implementing social strategy. Organizing for social strategy ; Corporate social strategy management and the multinational company ; Measurement and evaluation ; The future of social strategy.
"Can good-will be good business? Firms are increasingly called upon to address matters such as poverty and human rights violations. The demand for corporate social responsibility (CSR) is directed mainly at top management in multinational corporations who are reminded that, in addition to helping to make the world a better place, their commitment to social action will be rewarded by lasting customer loyalty and profits. But is it true that firms that engage in social action will be rewarded with a good name, competitive advantage, superior profits and corporate sustainability? What if it is true for some firms and not for others? This book addresses these and other questions by explaining the how and why of creating value and competitive advantage through corporate social action. It shows how and when firms can develop successful corporate social strategies that establish strong commitments to shareholders, employees and other stakeholders"--Provided by publisher
9780511860676 0511860676 9780511858062 051185806X 9780511667060 051166706X 0511858930 9780511858932 0511857195 9780511857195
9786612941986 40018818238
294198 MIL
GBB090881 bnb
015612618 Uk
Social responsibility of business.
Social entrepreneurship.
Social action--Economic aspects.
Strategic planning--Social aspects.
Entreprises--Responsabilité sociale.
Entrepreneuriat social.
Action sociale--Aspect économique.
Planification stratégique--Aspect social.
BUSINESS & ECONOMICS--Development--Sustainable Development.
Social entrepreneurship
Social responsibility of business
Strategic planning--Social aspects
HD60 / .H875 2011eb
658.4/08
Corporate social strategy : stakeholder engagement and competitive advantage / Bryan W. Husted, David Bruce Allen. - 1 online resource (xiii, 348 pages) : illustrations
Includes bibliographical references and index.
Introduction -- pt. I. Fundamentals. Is corporate social strategy ethical? ; Theory of the firm and corporate social strategy ; How do we build corporate social strategy? ; Elements of successful corporate social strategy -- pt. II. The process of developing corporate social strategy. Competitive environment ; From stakeholder management to social strategy ; Resources and capabilities ; Corporate identity -- pt. III. Implementing social strategy. Organizing for social strategy ; Corporate social strategy management and the multinational company ; Measurement and evaluation ; The future of social strategy.
"Can good-will be good business? Firms are increasingly called upon to address matters such as poverty and human rights violations. The demand for corporate social responsibility (CSR) is directed mainly at top management in multinational corporations who are reminded that, in addition to helping to make the world a better place, their commitment to social action will be rewarded by lasting customer loyalty and profits. But is it true that firms that engage in social action will be rewarded with a good name, competitive advantage, superior profits and corporate sustainability? What if it is true for some firms and not for others? This book addresses these and other questions by explaining the how and why of creating value and competitive advantage through corporate social action. It shows how and when firms can develop successful corporate social strategies that establish strong commitments to shareholders, employees and other stakeholders"--Provided by publisher
9780511860676 0511860676 9780511858062 051185806X 9780511667060 051166706X 0511858930 9780511858932 0511857195 9780511857195
9786612941986 40018818238
294198 MIL
GBB090881 bnb
015612618 Uk
Social responsibility of business.
Social entrepreneurship.
Social action--Economic aspects.
Strategic planning--Social aspects.
Entreprises--Responsabilité sociale.
Entrepreneuriat social.
Action sociale--Aspect économique.
Planification stratégique--Aspect social.
BUSINESS & ECONOMICS--Development--Sustainable Development.
Social entrepreneurship
Social responsibility of business
Strategic planning--Social aspects
HD60 / .H875 2011eb
658.4/08