Results of search for 'an:2954' › ISTA Library catalog

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	1.	No cover image available The essential persona lifecycle your guide to building and using personas Tamara Adlin and John Pruitt by Adlin, Tamara Pruitt, John [author] Material type: Text; Format: print ; Literary form: Not fiction Language: English Publisher: Amsterdam [u.a.] Elsevier/Morgan Kaufmann 2010 Online resources: table of contents Availability: Items available for loan: Library (1)Call number: 65x-2010. Place hold
	2.	No cover image available Brand management : text and cases / U.C. Mathur. by Mathur, U. C, 1938- [author.] Material type: Text; Format: available online ; Literary form: Not fiction Publisher: Bengaluru : Trinity Press, an imprint of Laxmi Publications Pvt. Ltd., 2021 Online resources: EBSCOhost Availability: Items available for loan: e-Library (1). Place hold
	3.	Innovative Business Management Using TRIZ [electronic resource] : TRIZ for Non-Manufacturing Professionals. by Kaushik, Sunil Kumar V Material type: Text; Format: available online ; Literary form: Not fiction Publication details: Milwaukee, WI : Quality Press, 2018 Online resources: EBSCOhost Availability: Items available for loan: e-Library (1). Place hold
	4.	House of quality in a minute : a guide to quality function deployment / by Christian N. Madu. by Madu, Christian N. (Christian Ndubisi) [author.] Edition: 3rd ed. Material type: Text; Format: available online ; Literary form: Not fiction Publisher: Charlotte, NC : Information Age Publishing, 2020 Online resources: EBSCOhost Availability: Items available for loan: e-Library (1). Place hold
	5.	No cover image available Case studies on marketing in the Indian context / by Kisholoy Roy. by Roy, Kisholoy [author.] Edition: First edition. Material type: Text; Format: available online ; Literary form: Not fiction Publisher: New Delhi : Trinity Press, 2016 Online resources: EBSCOhost Availability: Items available for loan: e-Library (1). Place hold
	6.	Overview of product portfolio management / Matthais Paletta. by Paletta, Matthias [author.] Edition: 1. Auflage. Material type: Text; Format: available online ; Literary form: Not fiction Publisher: Göttingen : Cuvillier Verlag, 2019 Online resources: EBSCOhost Availability: Items available for loan: e-Library (1). Place hold
	7.	Beyond Product by Soley, Jill Material type: Text; Format: available online ; Literary form: Not fiction Publisher: Morgan James Publishing, 2019 Online resources: EBSCOhost Availability: Items available for loan: e-Library (1). Place hold
	8.	The indestructible brand : crisis management in the age of social media / Venke Sharma and Hushidar Kharas. by Sharma, Venke [author.] Kharas, Hushidar [author.] Material type: Text; Format: available online ; Literary form: Not fiction Publisher: New Delhi, India : SAGE Publications India Pvt Ltd ; Thousand Oaks, California, USA : SAGE Publications Inc, 2017Copyright date: ©2017 Online resources: EBSCOhost Availability: Items available for loan: e-Library (1). Place hold
	9.	The growth director's secret : why businesses struggle to grow - and what can you do to change it / Andrew Brent. by Brent, Andrew (Marketing consultant) [author.] Material type: Text; Format: available online ; Literary form: Not fiction Publisher: London : Bloomsbury, 2017 Online resources: EBSCOhost Availability: Items available for loan: e-Library (1). Place hold
	10.	Brand desire : how to create consumer involvement and inspiration / by Nicholas Ind & Oriol Iglesias. by Ind, Nicholas [author.] Iglesias, Oriol [author.] Material type: Text; Format: available online ; Literary form: Not fiction Publisher: London ; New York, NY : Bloomsbury Information, 2016 Online resources: EBSCOhost Availability: Items available for loan: e-Library (1). Place hold
	11.	How cool brands stay hot : branding to Generation Y and Z / Joeri Van den Bergh and Mattias Behrer. by Bergh, Joeri van den, 1971- [author.] Behrer, Mattias [author.] Edition: 3rd edition. Material type: Text; Format: available online ; Literary form: Not fiction Publisher: London ; Philadelphia : Kogan Page, 2016 Online resources: EBSCOhost Availability: Items available for loan: e-Library (1). Place hold
	12.	Creating innovative products and services [electronic resource] : the FORTH innovation method / Gijs van Wulfen. by Wulfen, Gijs van Material type: Text; Format: available online ; Literary form: Not fiction Publication details: Farnham, Surrey ; Burlington, VT : Gower Pub., 2011 Online resources: EBSCOhost Availability: Items available for loan: e-Library (1). Place hold
	13.	Strategic brand management for B2B markets [electronic resource] : a road map for organizational transformation / Sharad Sarin. by Sarin, Sharad Series: Response books Material type: Text; Format: available online ; Literary form: Not fiction Publication details: New Delhi : Thousand Oaks, Calif. : Response Books ; Sage Publications, 2010 Online resources: EBSCOhost Availability: Items available for loan: e-Library (1). Place hold
	14.	42 rules of product management [electronic resource] : learn the rules of product management from leading experts from around the world / [edited] by Brian Lawley and Greg Cohen. by Lawley, Brian Cohen, Greg Material type: Text; Format: available online ; Literary form: Not fiction Publication details: Cupertino, CA : Super Star Press, c2010 Other title: Forty two rules of product management Online resources: EBSCOhost Availability: Items available for loan: e-Library (1). Place hold
	15.	Kapferer on luxury : how luxury brands can grow yet remain rare / Jean-Noël Kapferer. by Kapferer, Jean-Noël Material type: Text; Format: available online ; Literary form: Not fiction Publisher: London ; Philadelphia : Kogan Page, 2015 Online resources: EBSCOhost Availability: Items available for loan: e-Library (1). Place hold
	16.	Brand management and marketing of luxury goods / Lucie Scholz. by Scholz, Lucie [author.] Material type: Text; Format: available online ; Literary form: Not fiction Publisher: Hamburg, Germany : Anchor Academic Publishing, 2014Copyright date: ©2014 Online resources: EBSCOhost Availability: Items available for loan: e-Library (1). Place hold
	17.	The soul of design : harnessing the power of plot to create extraordinary products / Lee Devin and Robert D. Austin. by Devin, Lee, 1938- [author.] Austin, Robert D. (Robert Daniel), 1962- [author.] Material type: Text; Format: available online ; Literary form: Not fiction Publisher: Stanford, California : Stanford Business Books, an imprint of Stanford University Press, [2012] Online resources: EBSCOhost Availability: Items available for loan: e-Library (1). Place hold
	18.	The co-creation paradigm / Venkat Ramaswamy and Kerimcan Ozcan. by Ramaswamy, Venkatram [author.] Ozcan, Kerimcan, 1971- [author.] Material type: Text; Format: available online ; Literary form: Not fiction Publisher: Stanford, California : Stanford Business Books, an imprint of Stanford University Press, [2014]Copyright date: ©2014 Online resources: EBSCOhost Availability: Items available for loan: e-Library (1). Place hold
	19.	Built to Love : Creating Products That Captivate Customers. by Boatwright, Peter Cagan, Jonathan, 1961- Sturgess, Donna Series: BK business book Material type: Text; Format: available online ; Literary form: Not fiction Publication details: San Francisco : Berrett-Koehler Publishers, 2010 Online resources: EBSCOhost Availability: Items available for loan: e-Library (1). Place hold
	20.	Creativity in product innovation [electronic resource] / Jacob Goldenberg and David Mazursky. by Goldenberg, Jacob, 1962- Mazursky, David, 1954- Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Cambridge, U.K. ; New York : Cambridge University Press, c2002 Online resources: EBSCOhost Availability: Items available for loan: e-Library (1). Place hold

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Your search returned 38 results.