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1.
Crack the customer mind code : Seven Pathways from Head to Heart to Yes! / Gary Hennerberg. by
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Adult;
Publisher number:
  • MWT11537730
Publication details: [United States] : Morgan James Publishing : Made available through hoopla, 2016
Online resources:
Availability: Items available for loan: e-Library (1).
2.
Audio branding : using sound to build your brand / Laurence Minsky, Colleen Fahey. by
Edition: 1st Edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: New York : Kogan Page Ltd, [2017]
Online resources:
Availability: Items available for loan: e-Library (1).
3.
Emotions, advertising and consumer choice / Flemming Hansen & Sverre Riis Christensen ; with research assistance by Steen Lundsteen. by
Edition: 1st ed.
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publication details: [Denmark] : Copenhagen Business School Press, 2007
Online resources:
Availability: Items available for loan: e-Library (1).
4.
Deceptive and subliminal advertising of the slimming product market. [electronic resource] : case study: Romania / Ramona Olivia S̮tefănescu-Mihăilă, Lecturer PhD, Spiru Haret University, Bucharest. by
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publication details: New York : Addleton Academic Publishers, [2014]
Online resources:
Availability: Items available for loan: e-Library (1).
5.
Persuasion in advertising / John O'Shaughnessy and Nicholas Jackson O'Shaughnessy. by
Edition: 1st ed.
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publication details: London ; New York : Routledge, 2004
Online resources:
Availability: Items available for loan: e-Library (1).
6.
Diversity in advertising [electronic resource] : broadening the scope of research directions / edited by Jerome D. Williams, Wei-Na Lee, Curtis P. Haugtvedt. by Series: Advertising and consumer psychology
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Mahwah, N.J. : Lawrence Erlbaum, 2004
Online resources:
Availability: Items available for loan: e-Library (1).
7.
Persuasive imagery [electronic resource] : a consumer response perspective / edited by Linda M. Scott, Rajeev Batra. by Series: Advertising and consumer psychology
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Mahwah, N.J. : Lawrence Erlbaum Associates, c2003
Online resources:
Availability: Items available for loan: e-Library (1).
8.
Promotion, popularisation and pedagogy : an analysis of the verbal and visual strategies in the COE's human rights campaigns / by Sole Alba Zollo. by
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Newcastle upon Tyne : Cambridge Scholars Publishing, 2013
Online resources:
Availability: Items available for loan: e-Library (1).
9.
Utopian images and narratives in advertising : dreams for sale / edited by Luigi Manca, Alessandra Manca, and Gail W. Pieper. by
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publication details: Lanham, Md. : Lexington Books, c2012
Online resources:
Availability: Items available for loan: e-Library (1).
10.
Noise wars [electronic resource] : compulsory media and our loss of autonomy / Robert Freedman. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: New York : Algora Pub., c2009
Online resources:
Availability: Items available for loan: e-Library (1).
11.
Advertising and consumer citizenship : gender, images, and rights / Anne M. Cronin. by Series: Transformations
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publication details: London : Routledge, 2000
Online resources:
Availability: Items available for loan: e-Library (1).
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